Giving your best effort
We often connect player effort and success on a basketball court to over trying, giving 100% effort. Giving 100% is impossible and like most sports basketball is never played best by over trying / over efforting. Its played best at an effort level that is sustainable and consistently applied. I will take a 90% effort in a heartbeat.
Sometimes the biggest shift in athlete behaviour comes from shifts in coaching behaviour. The changing behaviour part is tough. Getting the best out of players often means thinking about yourself...am I part of the solution or the problem?